Bereavement sits inside every major conversation you're already having.
Mental health, wellbeing, retention, manager enablement, EAP design. It's the missing thread.
Bereave Partner Program
The Benefit Nobody Talks AboutUntil It's Too Late.
Most brokers are having the same conversations: mental health, burnout, engagement. Almost nobody is asking clients what happens when an employee loses someone. That question alone changes how clients see you.
Referred by leading benefits brokers
51%of employees who experience a loss leave within 12 months
1 in 9American employees will lose a loved one this year
$40Kaverage cost to replace one $80,000 employee
Referral Program
A straightforward benefits broker partnership.
You bring us in to your client. Keep the 20% referral commission or pass that 20% to your client as a discount.
20%keep it as a referral commission or pass it to your client as a discount
Co-selling support — we'll join client calls when it helps
Simple, fast implementation (under one hour)
Educational decks, one-pagers, and client-ready materials
Dedicated partner contact — a real person, not a portal
The Gap
Most employers are completely unprepared for loss in the workplace.
As wellbeing benefits continue gaining traction, bereavement support is becoming the most visible missing piece in the benefits stack. The brokers who bring this up first earn a different kind of trust.
“What happens when an employee experiences a death?”
Your competitors aren't bringing this up.
The first broker to raise structured bereavement support owns that conversation.
The ROI case writes itself.
Prevent one grief-related resignation and the platform pays for itself 12 times over.
The Moment It Happens
What actually happens when an employee loses someone today.
The manager freezes.
No training. No script. No structure. Most managers want to help but have no idea what to say or do.
HR scrambles.
Policy says 3 days. After that, HR improvises every response inconsistently and reactively.
The employee is on their own.
500+ hours of administrative burden on top of grief, with a return-to-work plan that often amounts to “see you Monday.”
The Platform
What Bereave gives every employee, manager, and HR team.
A complete platform that activates the moment loss happens — structured, practical, and built around how grief actually works in a workplace context.
Employee & family guidance
Personalized grief guidance and shareable checklists that help families divide the estate and logistics work.
Manager support & scripts
Step-by-step playbooks so managers know what to say and do from the first conversation through return to work.
Return-to-work planning
Structured re-entry plans with clear timelines and expectations for both sides.
Funeral & logistics help
Funeral planning guidance, an estate settlement consult, and connections to vetted vendors.
Ongoing grief resources
AfterNotes provides personalized support through the months that follow.
HR analytics & insights
Visibility into active cases, manager engagement, and program effectiveness.
For EAP Conversations
Bereave and EAPs are not the same thing.
They're better together. Bereave handles the structure and logistics. EAP handles the counseling.
Area
EAP
Bereave
Activation
Employee calls a hotline — if they remember it exists
HR opens a case the moment a loss is reported
Manager support
None — managers are on their own
Step-by-step scripts and playbooks for every situation
Logistics help
Not covered
Funeral guidance, estate consult, vendor network
HR visibility
None — utilization is opaque
Full case tracking, analytics, and reporting
Duration
Short-term crisis support
Ongoing — through the months that follow
Conversation Starters
Keep Bereave In Mind When You Hear This.
“We just had an employee lose their spouse and our managers had no idea how to handle it.”
Open enrollment, strategic benefits reviews, or a new CHRO rethinking the stack.
When clients ask “does our EAP cover grief?” — that's the opening.
HR is getting requests for manager training on sensitive or emotional topics.
When clients want to be known as a place that genuinely takes care of people.
Start the conversation your clients haven't heard yet.
Join Bereave's partner program and bring a differentiated benefit to the employers you advise. We'll be in touch within one business day.