Bereave Partner Program

The benefit nobody talks about
until it's too late.

Most brokers are having the same conversations: mental health, burnout, engagement. Almost nobody is asking clients what happens when an employee loses someone. That question alone changes how clients see you.

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51%

of employees who experience a loss leave within 12 months

1 in 9

American employees will lose a loved one this year

$40K

average cost to replace one $80,000 employee

The Gap

Most employers are completely unprepared for loss in the workplace.

As wellbeing benefits continue gaining traction, bereavement support is becoming the most visible missing piece in the benefits stack. The brokers who bring this up first earn a different kind of trust.

Managers freeze. HR scrambles. Employees feel unsupported long after bereavement leave ends. And the 3-day policy runs out long before the grief does.

Bereave is not a wellness app. Not therapy. Practical, structured support at one of the hardest moments people face — for employees, families, managers, and HR alike.

"What happens when an employee experiences a death?"

A question almost nobody is asking — one that immediately differentiates the advisor who does.

Bereavement sits inside every major conversation you're already having Mental health, wellbeing, retention, manager enablement, EAP design. It's the missing thread.

Your competitors aren't bringing this up The first broker to raise structured bereavement support owns that conversation.

The ROI case writes itself Prevent one grief-related resignation and the platform pays for itself 12 times over.

The Moment It Happens

What actually happens when an employee loses someone today

The manager freezes

No training. No script. No structure. Most managers want to help but have no idea what to say or do — so they say nothing, or say the wrong thing.

HR scrambles

Policy says 3 days. After that? Nothing. HR improvises every response — inconsistently, reactively, without documentation or visibility.

The employee is on their own

500+ hours of administrative burden — estate tasks, funeral planning, financial affairs — on top of grief. And a return-to-work plan that amounts to "see you Monday."

The Platform

What Bereave gives every employee, manager, and HR team

A complete platform that activates the moment loss happens — structured, practical, and built around how grief actually works in a workplace context.

Not a wellness app. Not therapy.

Employee & family guidance

Personalized grief guidance that adapts to where the employee is. Shareable checklists let families divide the estate and logistics tasks — all 500+ hours of them.

Manager support & scripts

Step-by-step playbooks so managers know exactly what to say and do — from the first conversation through the return-to-work transition.

Return-to-work planning

Structured re-entry plans with clear timelines and expectations for both sides — built before they're needed, not improvised on the day.

Funeral & logistics help

Funeral planning guidance, 15-minute estate settlement consult, and connections to vetted vendors with negotiated discounts — when employees need it most.

Ongoing grief resources

AfterNotes provides personalized support through the months that follow — because grief doesn't end at 3 days.

HR analytics & insights

HR visibility into every active case, manager engagement, and program effectiveness — the data to prove your bereavement program is working.

Referral Program

A straightforward partnership.
No complexity.

Bereave's partner program is built for the broker who wants to bring a genuinely differentiated benefit to clients — and be compensated fairly for it. No complex tiers, no volume minimums, no portal bureaucracy.

20%

referral fee on annual contract value (ACV)
for every client you refer to Bereave

Partnership also includes

Co-selling support — we'll join client calls when it helps

Simple, fast implementation (under one hour)

Educational decks, one-pagers, and client-ready materials

Dedicated partner contact — a real person, not a portal

A conversation your competitors are not having

For EAP Conversations

Bereave and EAPs are
not the same thing.

When EAP discussions come up — and they always do — here's the simplest way to position the difference for clients.

Area	EAP	Bereave
Activation	Employee calls a hotline — if they remember it exists	HR opens a case the moment a loss is reported
Manager support	None — managers are on their own	Step-by-step scripts and playbooks for every situation
Logistics help	Not covered	Funeral guidance, estate consult, vendor network
HR visibility	None — utilization is opaque	Full case tracking, analytics, and reporting
Duration	Short-term crisis support	Ongoing — through the months that follow

They're better together. Bereave handles the structure and logistics. EAP handles the counseling.

Conversation Starters

Keep Bereave in mind when you hear this.

A client mentions a recent loss

"We just had an employee lose their spouse and our managers had no idea how to handle it."

Wellbeing benefits are being revisited

Open enrollment, strategic benefits reviews, or a new CHRO rethinking the stack.

EAP conversations come up

When clients ask "does our EAP cover grief?" — that's the opening.

Managers need help with hard conversations

HR is getting requests for manager training on sensitive or emotional topics.

Employers want human-centered culture

When clients want to be known as a place that genuinely takes care of people.

"The brokers leading these conversations today are not just selling benefits."

They are helping clients handle moments employees never forget. The death of a parent. A sudden loss. A team that watched a colleague go through a crisis with no support.

These moments define how employees feel about their employer for years. And the advisor who helped their client prepare — not scramble — is the one they remember.

Become a partner

Getting Started

How the partnership works

Apply to partner

Fill out the short form below. We'll reach out within one business day.

Get your materials

Decks, one-pagers, and a dedicated partner contact — ready to go.

Introduce to clients

Bring Bereave into the right conversations. We'll join calls when it helps.

Earn 20% referral

When clients sign, you receive 20% of ACV. No minimums, no complexity.

Ready to Partner

Start the conversation your clients
haven't heard yet.

Join Bereave's partner program and bring a genuinely differentiated benefit to the employers you advise. We'll be in touch within one business day.

See a product demo first

We respond within one business day. No commitment required to apply.

The benefit nobody talks aboutuntil it's too late.